Every accomplishment starts with the decision to try. (Anonymous)

SCAMPER

It can often be difficult to come up with new ideas when you’re trying to develop or improve a product or service.

This is where creative brainstorming techniques like SCAMPER can help. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones.

SCAMPER stands for:

S= Substitute
C= Combine
A= Adapt
M= Modify
P= Put to other use
E= Eliminate
R= Rearrange

You use the tool by asking questions about existing products, using each of the seven prompts above. These questions help you come up with creative ideas for developing new products, and for improving current ones.

Our task was to use SCAMPER to innovate SBM ITBscamper_ci

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