Imagination is more important than knowledge. (Albert Einstein)

Google Goggles

Google Goggles let us use pictures taken with the mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query – all you have to do is open the app, snap a picture, and wait for your search results.









1.       Create a business model for goggles


2. Explore the value proposition and revenue

Google Goggles value proposition is defined as an innovative and future based technology which makes the live of customers easier. Information can be delivered immediately. So the customer is able to safe time and important information is available without long searching. Product information can be easily found as well as ingredients and information about the producer.

Because the customer is always looking for technologies which ease its life, Google Goggles is a great opportunity to save time and money. The revenue will increase in the future as soon as more its technology is improved and competitive enough.

3. Scamper for goggles



Every accomplishment starts with the decision to try. (Anonymous)


It can often be difficult to come up with new ideas when you’re trying to develop or improve a product or service.

This is where creative brainstorming techniques like SCAMPER can help. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones.

SCAMPER stands for:

S= Substitute
C= Combine
A= Adapt
M= Modify
P= Put to other use
E= Eliminate
R= Rearrange

You use the tool by asking questions about existing products, using each of the seven prompts above. These questions help you come up with creative ideas for developing new products, and for improving current ones.

Our task was to use SCAMPER to innovate SBM ITBscamper_ci